The Merchants Of Venice

The Merchants Of Venice

Master glass artist Archimede Seguso, photograph courtesy Fabrizio Veronesi.
Master glass artist Archimede Seguso, photograph courtesy Fabrizio Veronesi.

There are great changes afoot in Venice, Italy, and believe it or not, you, as a visitor, play a big role in those changes.

To put it bluntly, the vocations of Venetian artists and craftsman are being threatened. Globalization has introduced strong competition to the creative class, and the competition is not always fair, aiming to deceive customers into thinking that what they’re getting is something they’re not getting.

Tessitura Luigi Bevilacqua Textiles
Traditional looms at Bevilacqua Textiles.

Simply, products advertised as “Made In Venice” are sometimes mass produced far away.

Should you care? After all, the foreign-manufactured goods can come at a cheaper price. But rest assured, you miss not only the value of “Made In Venice” but also the experience.

In our “Made In Venice” guide, which you can view by launching a separate window, you’ll meet artisans and their shops recommended by The Avid Cruiser. By visiting their shops and purchasing their goods, you support local artisans and craftsman. In essence, you nurture all that you have come to love and admire about one of the world’s greatest cities.

This is a call to action. Stroll the streets of Venice, and when you purchase, make sure you take home a real piece of Venice. Fortunately, it’s not too late to reverse the tide. Buy Venetian. You’ll be richly rewarded.

Grazie mille,

Ralph Grizzle

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