As we reported yesterday, in Amsterdam this week Viking River Cruises christened 10 new river cruise vessels. It was a remarkable achievement for a man who lost everything in 1997 and aspires to have 100 river cruise vessels operating on the waterways of Europe by 2020.
What’s driving the growth? We are. By we, I mean, me and anyone else who is 55 years old, plus. We are part of the broader trend known as Baby Boomer Travel. We are traveling, or aspiring to travel, more than any other generation in history, and we are the target demographic for Viking River Cruises and many other companies.
For those of you who may be under age 55, the notion that your elders travel so much must be reassuring. It suggests that you have a bright future of travel ahead if you are to follow in our footsteps. So start planning your dream trips now. It is not too early, and as I learned this week from the 70-year-old chairman of Viking River Cruises, it is never too late.