Home, Sweet Home In Helsingborg: In The South Of Sweden, High Marks For A Cruise Destination

No surprise to me that Helsingborg shined in a survey of 15 international cruise lines. I’ve been calling the charming city in the south of Sweden home for more than three years now. My conclusion: You won’t find a more beautiful destination than Helsingborg during the late spring, summer and early fall. And as someone who is often a cruise passenger myself, I appreciate the charm of small cities such as Helsingborg.

It’s good to know that I am not alone in that regard. In a survey conducted by the Tourism Research Institute, cruise line destination planners cited Helsingborg’s main assets as being proximity to the town center (tenders bring passengers within a few minutes’ walk of Sweden’s oldest shopping street, which cuts through the heart of Helsingborg’s town center) and the welcoming atmosphere that cruise passengers receive upon stepping ashore in Helsingborg.

Moreover, for those who prefer organized excursions and activities, the Baltic port of call ranks high. “According to the cruise organizers who were surveyed, Helsingborg offers high quality excursions and activities, focusing on culture and history,” says Monica Frisk, Tourism, PR & Development in the City of Helsingborg. “We’re pleased about this since these areas are important characteristics of the town.”

Helsingborg has chosen to market itself as a town where visitors can experience excursions that are in contrast with the traditional one-day visits to major cities. Currently, Helsingborg is regarded as a filler port that is included in Baltic routes with better known cruise destinations such as St. Petersburg and Copenhagen.

Andréas Eriksson, Marketing and Information Manager at the Port of Helsingborg, says the city’s goal is to become  “one of northern Europe’s most interesting cruise destinations.”

I contend that it already is, but I am biased. Helsingborg, home sweet home.

Avid Cruiser Posts, Photographs and Videos Featuring Helsingborg.

For more information,  www.cruisehelsingborg.com

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