How Is Azamara Club Cruises Is Evolving: An Interview With Larry Pimentel

Azamara Club Cruises is in a transition period since the line was relaunched in April 2010. “We went from a product that was Azamara Cruises to Azamara Club Cruises,” says Larry Pimentel, president and CEO of the line.

See related video: Interview With Larry Pimentel: How Azamara Became Azamara ‘Club’ Cruises

The relaunch featured a more-inclusive product, which Pimentel instituted after he paid for a cruise so that he could observe the product as a passenger.

“On the voyage I was on, there was 60 percent non-Americans,” Pimentel says. “The whole notion of the things we added had a lot to do with the international mix. And that’s really the point. In the international mix, there are countries who tip, generously; for example, the Americans do. The folks in the U.K. have a completely different philosophical point, and it’s very different in Canada. So we decided to make things more inclusive.”

Also see: Azamara Club Cruises’ Biggest Challenge: An Interview With Larry Pimentel

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