Britain’s “Mr. Motivator” leads women back to bikinis on Ruby Princess

The flamboyant fitness instructor from British television, Mr. Motivator, will be sailing with the Ruby Princess this week, part of his ongoing effort to promote a free 28-day summer fitness program.

Known for his bright fitness gear, Mr. Motivator is a U.K. television star for his appearances on the the morning program GMTV, and he is currently signing people up for his 28-day diet, called Mr. Motivator’s Bikini Diet. Starting today (June 12), he will be on the Ruby Princess during its 12-night Greek Isles and Mediterranean cruise, hosting on-deck workouts with Australian dancer Deanne Barry.

Also, three women who have been selected by GMTV will be onboard for a week of healthy living. Dubbed the “Bikini Ladies,” they represent three typical body types — apple shaped, pear shaped and tofi (“thin on the outside, fat inside”).

Under Mr. Motivator’s guidance, they will be put through their paces in the ship’s gym, learn how to prepare recipes and follow a Mediterranean diet with the line’s Italian executive chef, and get active ashore on some of the ship’s organized shore excursions.

Sounds like fun. Perhaps Mr. Motivator can motivate some avid cruisers to put down the fork a few bites sooner each meal?

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