Princess Cruises, which introduced the first of its eight top-deck Movies Under the Stars screens five years ago, is partnering with film critic Leonard Maltin to create discussion groups based on the movies that are shown during its cruises. Princess will showcase a Maltin-selected movie each month on all ships, and guests who want to participate can join the Leonard Maltin Movie Club to discuss the film. The movie club provides passengers the opportunity to join fellow film buffs to discuss specially selected motion pictures during their cruise. Also, the relationship with Maltin extends further. The new Leonard Maltin Movie Channel will show popular and classic movies in staterooms.
The new partnership celebrates the fifth anniversary of Movies Under the Stars, which first debuted on Caribbean Princess. The giant Times Square-style movie screens are now available on eight ships, and will be added to most other ships in the Princess fleet by 2011. Movies Under the Stars has been popular from the opening credits, and Princess decided to draw more attention to the feature with the Maltin partnership.
The Leonard Maltin Movie Club invites passengers to view a specially selected film on Movies Under the Stars or in the Princess Theater. Each month, a new movie will be featured, with a special video introduction from Mr. Maltin. Soon, films will be announced Princess’ website prior to the sailing, so passengers will know what Movie Club selection will be presented on their cruise. Upcoming films include titles such as “The Curious Case of Benjamin Button,” “Slumdog Millionaire” and “The Wrestler.” After the film is shown, the cruise staff will host a gathering for passengers featuring a group discussion of the film, guided by questions and trivia from Mr. Maltin. The one-hour club meeting is open to all passengers.
As part of this new relationship with Princess, Leonard Maltin will be traveling aboard a Princess ship, on a cruise that will be announced later on, to share his movie insights with passengers in a series of onboard presentations, and to host the Movie Club.