Regent’s Prime 7: More Value

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One of the items on the menu in Prime 7 is Alaskan King Crab Legs. My dinner companions were in awe when the waiter placed a dish in front of me described as a “two pound cluster of sweet Alaskan crab legs served with drawn butter.” I shared the plate with two of my media colleagues and still did not finish it all.The fact that Regent is serving such fine dishes in Prime 7 underscores something I learned last night. Andrew Poulton, an executive who works in Regent’s corporate offices, told us that Regent is spending more per guest on food in Prime 7 than it spent in the restaurant it replaced, Latitudes.

As one example, Prime 7 serves an amuse-bouche using Kobe beef (pictured below). Last I checked, Kobe beef was going for more than $100 per pound. No cutting corners at Regent.


The company, in fact, is striving to become “the most all-inclusive” product in the cruise industry, and is even gearing up to include something that cruise lines have typically used as a profit center — shore excursions. The policy takes full effect in 2010, but this year 35 select sailings will offer a sampling of free shore excursions.

In making such decisions, Poulton told me: “We sat down and asked, What can we do to further distinguish Regent? What message can we own? We decided what we wanted to own was to be the most inclusive cruise product in the world. We believe it sends a very strong message.”

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