Results from the Princess Cruises’ Annual Relaxation Report
The conclusion of Princess Cruise’s annual report about relaxation habits shows that Baby Boomers are more likely to completely check out from work and social media on vacation than younger millennials.
“The shift between generations and their attitude toward embarking on a vacation escape and disconnecting completely is eye-opening” Jan Swartz, Princess Cruises
“It’s evident through our survey findings that Americans’ approach to relaxation and vacationing is changing with each generation,” said Jan Swartz, Princess Cruises executive vice president. “We’ve always inherently known that different people find different settings and experiences relaxing, but to see such a clear shift between generations and their attitude toward embarking on a vacation escape and disconnecting completely is eye-opening. The good news, of course, is that a cruise vacation offers something for everyone.”
This is the third annual Princess Cruises Relaxation Report. The national survey was commissioned by the cruise line with Wakefield Research who conducted the survey to examine Americans’ ability and approach to relaxation and vacation trends. Wakefield Research surveyed 1,000 American adults, ages 18 and older, between June 28 through July 5, 2012, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population 18 and older.
Princess Cruises Annual Relaxation Report: the survey says
The results of the survey reported by Princess Cruises:
Social Media: Is social media a must-have while on vacation?
- 85 percent of Millennials will make a social media update
- Less than 50% of Boomers would update a social profile while on vacation
- The No. 1 social media outlet for vacationing Americans is Facebook
- 60% of Americans would likely make an update
- 16% of respondents will reportedly visit YouTube
- 15% of respondents will likely visit Twitter
- More than 60 percent of respondents would rather go without social media than alcohol while on holiday
Parenting & Relaxation – Do they blend?
- 64% of parents have taken a vacation without their child
- 46% percent of those that answered that they vacationed without kids indicated that they felt guilty for not taking their kids along, and moms in particular are more likely to feel the pain than dads
Dream Escapes – Vacation Libations
- 37% of females viewed their dream escape as a Mai Tai
- 27% percent of men think of their dream escape as a bottle of beer
- Just over one in 10 respondents would classify their dream vacation as a glass of champagne
Relaxer or Doer
- 57% of Americans’ describe their vacation style as a “relaxer” – sitting back and doing nothing
- 43% percent who describe themselves as a “doer” – trying to fit in as many activities as they can into each trip
Interested in trying something new?
- 69% of Americans say they would try new food and drinks while on vacation
- 38% percent would accomplish something on their bucket list
- 39% of Millennials would chat with a stranger
- 25%of Boomers would stay out all night
About the 2012 Survey
among 1,000 American adults, ages 18 and older, between June 28 through July 5, 2012, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population 18 and older.
Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.