Cunard Line has updated its dress codes, while at the same time encouraging the loosening of ties on its less formal nights onboard its classic liners Queen Mary 2, Queen Elizabeth and Queen Victoria.
Research with existing passengers and luxury travelers suggests they want formal dress codes three times a week on Cunard’s Transatlantic Crossings and twice each week on sailings to the Mediterranean, Scandinavia and beyond.
“Formal nights are a chance for the ladies to sparkle in cocktail dresses or full-on evening gowns, while for the gentlemen, dinner jackets – or tuxedos or dark suits – always bring a touch of sharp, 007-type style to the occasion,” says Peter Shanks, president of Cunard Line.
As part of the new Cunard dress code, there will be four or five “informal” evenings where jackets are required but ties will now become optional.
Passengers opting out of evening wear on formal nights will be welcome in the ships’ main buffet restaurants and in the adjoining Winter Garden or Garden Lounge bars, but not in other areas of the ship, out of respect for their fellow guests.
By day, smart casual remains the style of choice among Cunard’s passengers, as in a five-star hotel ashore.
This change from the previous evening dress codes of “formal,” “semi-formal” and “elegant casual” simplifies the policies to just “formal” and “informal.”