Carrie Finley-Bajak recently interviewed Christine Duffy, president and CEO of Cruise Lines International Association. Carrie writes:
In early August, I noticed that Cruise Lines International Association was making a big splash in the social media sphere. If you missed that breaking report, click here or read the tweets below, which chronicle part of the conversation. Instant Replay:
The Face behind the Tweets
Immediately I reached out to CLIA to secure an interview with Christine Duffy to discover the face behind the tweets. What interested me was her commitment to launch a blog (a big undertaking) and CLIA’s increased online presence, which until recently has been relatively quiet in comparison to other cruise industry entities (cruise lines, travel agents, travel press, hotels, and marketing agencies serving the ports).
Q&A with Christine Duffy
President and CEO of Cruise Lines International Association talks about social media
Carrie Finley-Bajak: What motivated you and CLIA to take a more active role in social media?
Christine Duffy: CLIA has always been engaged online, but in the past our online efforts were primarily focused on the promotion of cruising and engaging the travel agent community. In my role as president and CEO of CLIA, I focus on promotion, but there’s the whole other side of CLIA as a trade association, where we focus on the many issues surrounding the industry. I wanted to have a platform, which has become my blog, to tell the broader story of the many things we are working on at CLIA.
Carrie Finley-Bajak: Until now, what has kept you from jumping into the “social soup?”
Read the rest of Carrie’s interview with Christine Duffy on Cruise Buzz, here on Avid Cruiser.
