MCLEAN, Va. Jan. 10, 2011 /PRNewswire/ — USA TODAY has launched the USA TODAY Travel Alliance, a content and advertising affiliation combining USA TODAY Travel’s award-winning content with a handpicked collection of leading travel blogs and niche sites.
“This alliance provides our audience with a unique mix of our original content and content from premier travel sites and blogs chosen by USA TODAY Travel’s editorial staff. We are selecting travel partners that help us expand our offering in those niche categories our readers are most passionate about. As part of the relationship, we also expose USA TODAY’s content and premium advertisers to our partners’ deeply-engaged audiences,” said Victoria Borton, general manager of Travel for USA TODAY.
Founding members of the USA TODAY Travel Alliance are:
More members will be added in the future.
All members will carry the Member of USA TODAY Travel Alliance badge on their websites.USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY’s mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Today, through its newspaper, website and mobile platforms, USA TODAY connects readers and engages the national conversation. USA TODAY, the nation’s number one newspaper in print circulation with an average of more than 1.8 million daily, and USATODAY.com, an award-winning newspaper website launched in 1995, reach a combined 5.9 million readers daily. USA TODAY is a leader in mobile applications with more than seven million downloads on mobile devices. The USA TODAY brand also includes USA TODAY Education and USA TODAY Sports Weekly. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).