I’ve written this many times, but it merits repeating: Carnival Cruise Lines does a better job than any other cruise line in delivering its brand promise. And that brand promise, which has been the same since the maiden voyage in 1972 of the company’s first ship, essentially boils down to this: Sail with us, and you will have fun.
“We have one basic goal, and that is to sell fun at a great value,” Carnival President and CEO Gerry Cahill told journalists this morning aboard the new Carnival Dream.
Docked at Pier 88 in Manhattan’s west side, Carnival’s newest and largest addition to the “Fun Ship” fleet is abuzz with shows, live music, entertainers and people enjoying themselves. The new ship features many “fun” innovations, such as a huge WaterWorks aqua park with the longest water slide at sea.
Look to this space for more about how the new Carnival Dream caters to families, with a new category stateroom featuring two bathrooms and five berths.
Photo from “Dancin’ in the Street,” a high-energy production show featured aboard the Carnival Dream, was provided by Andy Newman.
Posted from my Blackberry.
